Who is optimistic in SA?
One of the new measures in BrandMapp 2016 is a view of how optimistic middle-class-and-up South Africans are feeling, both in terms of their personal future and that of our country; and, although the survey is still in field, interim responses from around 10 000 respondents show a fascinating ethnic divide. On the personal front, […]
In the news: Infotools backs BrandMapp
Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform. Article courtesy of BizCommunity South Africa BrandMapp is an annual dataset created by 24 500 respondents who answer 200 questions in a comprehensive online survey across 500 brands, 380 media and 70 […]
SA Shopper Partnerships
This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second year, the survey design is complete, but there are still partnerships available for organisations involved in the process of building retail brands, getting and keeping customers, and selling merchandise in-store […]
What’s new and improved in BrandMapp 2016?
As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers and identifying target markets. But one of the study’s great attributes is that, while the core interrogation remains consistent, WhyFive Insights, the company behind the study, takes an iterative approach. […]
The 60 Second Survey results – what did you think?
We recently sent out the shortest survey EVER – just five pertinent questions relating to issues of today. And the results were interesting to say the least! So, in summary… 1. we were all quite positive about SA’s chances of bringing the Webb Ellis trophy back home – and didn’t give the Aussies a hope! […]
Cause Marketing Insights
Adlip interviews Stuart Lowe on #getmeto21 and the WhyFive Ubuntu Report. Watch the video…
e-commerce Insights
More than half of the middle and upper classes are buying goods and services online. Who are these people? What are they buying; and what is the optimum e-commerce strategy for your brand? These were some of the key insights presented at the recent WhyFive/Emerce breakfast in Cape Town. Watch the short video of […]
WhyFive BrandMapp 2015 reveals data on South Africa’s top spenders
Article courtesy of BizCommunity South Africa Why Five and Infotools South Africa have released in partnership the Why Five BrandMapp 2015 data on the Infotools Harmoni platform… BrandMapp is an annual dataset created by 24,500 respondents who answer 200 questions in a comprehensive online survey across 500 brand, 380 media and 70 category […]
The SA Golf Survey 2015
This groundbreaking survey set out to answer a simple question: what do the golfers of South Africa actually want from the game they love? It’s all about their golfing habits, ambitions and needs – and a vital survey for anyone involved in the broader industry of golf in SA. Why? Well, It may be a […]
The Pizza Report 2015
In BrandMapp 2015, we captured 15 700 pizza fans! The Pizza report is a view of the entire data set through their eyes – who are they, what else do they love doing, what sort of lifestyles do they lead, how they differ from our sample of 10 000 ‘non-pizza-fans’ – and another 200 things […]
