The Flu Jab – yes or no?
We discovered that only 18% of middle-class-and-up South Africans actually get the flu jab – which still makes it at least a R120 million a year business. But does it actually work? To find out, WATCH this short vid.
My, what big data you have!
This article appeared on themediaonline.co.za on 29 Jan 2015 – click here for the original post – It’s already common parlance, but ask yourself: would you rather deal with guy who has a relatively small data set, but really knows what to do with it, or someone who’s got a massive set, but no clue […]
WhyFive on The RedZone – with Jeremy Maggs
https://www.theredzone.co.za/redzone-channel
It’s true: SA service really sucks!
DATE: 28 October 2014 The 2014 Retail Shopper Report by WhyFive revealed 10 ‘golden threads’ that retail industry stakeholders should print out and nail to the wall as they start to strategise winning formulas in an increasingly competitive marketplace. A 2013 report called ‘Benchmarking the South African Shopping Centre Industry’, pegs the number of shopping […]
Market research is dead (boring): long live market research!
This article appeared on The marketing Site on 18 Sep 2014 – Thanks to the information age, the world is drowning in a sea of data – but the team at WhyFive Insights is offering a lifeboat solution to anyone involved in the brand-building business. If American media is to be believed, 90 percent of […]
The other State of the Nation: Actually, a Good Story to Tell
On 30 July 2014 Marianne Thamm posted this story on Daily Maverick based on insights from WhyFive’s BrandMapp dataset – Away from the sound and fury of political rhetoric and point scoring there is a different, and – believe it or not – good story to tell about South Africa’s nine million economically active citizens. […]
Godless, rich, professional, environmentally conscious: a snapshot of South Africa’s atheists
On 5 July, the Daily Maverick ran this excellent piece written by Marianne Thamm about atheists in South Africa – based on insights extracted from our BrandMapp data set. The original post is here: https://www.dailymaverick.co.za/article/2014-08-05-godless-rich-professional-environmentally-conscious-a-snapshot-of-south-africas-atheists/#.U-DhxYCSzO4 Are the country’s atheists any happier, better off or more conscious of issues than their religious brothers and sisters? While […]
What women really want
Insights from the 2013 WhyFive Fashion Shopper’s report It was Heidi Klum who said, “In fashion, one day you’re in, the next you’re out” and never were truer words spoken. It applies to the entire rag trade, from models and designers to trend-spotters, buyers, magazine editors and the hangers and shelf space of countless clothing […]
SA Body Image Report 2013 – The Red Zone
Published on The Red Zone The SA Body Image Report 2013 provides a golden opportunity for marketers to gauge how SA consumers feel about their bodies. A few key insights “I am very happy with my body and looks”. According to the report only 22% of consumers are happy about the way their bodies […]
A TimesLive piece on SA Body Image Report 2013
Published on Times Live The vainest are white women, according to the survey. About 1210 people, with an average monthly household income of about R10000, were asked to complete a 20-minute online questionnaire. It was hoped that the results would help the fashion, health and beauty industries in their marketing campaigns. […]
