Client Training
Book a Training Session with Our Director of Storytelling
Let’s Be Honest...
Extracting Data to Create Insights Can Be Confusing
Lucky for you, we’ve got Brandon – our in-house data whisperer – ready to show you how to unlock the full superpower of the BrandMapp dataset.
Whether you’re deep-diving into who’s really shopping at malls in Limpopo, or unpacking what gin-drinking, gym-going Capetonians think about debt, we’ll help you turn “What the heck am I looking at?” into “Aha, now this is insight!”
At BrandMapp, we like to think of our dataset as an infinite source of stories – all just waiting for the right questions to be asked.
What’s in the Session?
Here’s a sneak peek at what to expect.
01.
Intro to BrandMapp
(a.k.a. Who the Heck Are We?)
We’ll kick off with a walkthrough of the BrandMapp Universe – South Africa’s largest independent annual study of the consumer class. That’s the 13.6 million South Africans aged 18+ who earn over R10K/month and drive 100% of the country’s personal tax revenue.
Expect a fast-paced, story-led overview of:
- Who we talk to (35,000+ people, every year).
- How we do it (quant, online, weighted, representative, no fluff).
- What’s inside the data (lifestyle, income, shopping, loyalty, mobility, eating, media, psychographics, the works).
02.
Live Tool Walkthrough
(Cue: Brandon Enters Stage Left)
Brandon primarily plays in the SoftCopy sandbox – that’s the cross-tab tool we use internally. So if you’re a SoftCopy client, you’re in for a full guided tour.
Showing you:
- How to find the data you actually want
- How to build cross-tabs like a pro
- How to spot meaningful trends, patterns & nuggets
- How to avoid rookie mistakes (he’s seen ‘em all)
He’ll throw in real examples, use cases, and practical tricks for slicing the data by everything from income bands to media preferences.
Ready to Get Your Insights On?
Training Videos
Explore step-by-step training videos for your preferred platform on YouTube.
Who’s This For?
This training is ideal for:
- Only folks in the BrandMapp club (yep, that means subscribing clients)
- Analysts who want to turn cross-tabs into killer insights
- Strategists who need to find stories in the data
- Marketers, media planners, brand managers and curious cats
- Anyone who’s opened BrandMapp on their cross-tab tool and gone: “nope”
