Data-Driven Consumer Insights for South African Brands

WhyFive is a strategic consumer insight consultancy powered by BrandMapp – the most comprehensive study of South Africa’s middle-class and top-end adults, aka the consumer class.

We help brands, agencies, and media owners understand who their customers are, what they value, and how to reach them.

Powered by BrandMapp – Trusted by South Africa’s Top Marketers

BrandMapp is built on 12+ years of robust online surveys, providing unparalleled insight into the top 30% of South African consumers by income – the group responsible for over 80% of personal income and consumer spend and 100% of all personal tax paid in the country.

With data from over 35,000 respondents, BrandMapp gives you:

Why Work With WhyFive?

We go beyond the numbers to tell the story behind the stats. Our services help you:

Whether you need full access to data, bespoke research, or strategic input – we’ve got you covered.

Book a Demo or Connect With Us

We’d love to hear from you.
Let’s chat about how WhyFive can help your brand make smarter decisions.