WhyFive is a strategic consumer insight consultancy powered by BrandMapp – the most comprehensive study of South Africa’s middle-class and top-end adults, aka the consumer class.
We help brands, agencies, and media owners understand who their customers are, what they value, and how to reach them.
BrandMapp is built on 12+ years of robust online surveys, providing unparalleled insight into the top 30% of South African consumers by income – the group responsible for over 80% of personal income and consumer spend and 100% of all personal tax paid in the country.
With data from over 35,000 respondents, BrandMapp gives you:
We go beyond the numbers to tell the story behind the stats. Our services help you:
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