BrandMapp is a unique, independent, landscape study of middle-class-and-up South African adults with access to the internet.
Built on eight years of annual online surveys the 2021 data offers our largest sample ever and a wealth of consumer insights..
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Every year we produce BrandMapp, the definitive study of the top 30% of South African’s by income. This group of 11.7 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment, profile and fully understand their customers within this crucial group. with useful insights based on a massive sample of 33 389 respondents.
BrandMapp offers a sophisticated view of a sophisticated market using sophisticated methodology. The data is based on a sample of 33 389 respondents and includes 227 measures, 162 categories, 1160 brands and 348 media filters, making BrandMapp the most comprehensive independent study of economically-active South Africans.