BrandMapp is a unique, independent, landscape study of economically active South African adults with access to the internet.
Built on ten years of annual online surveys the 2022 data offers our largest sample.
For an unfair advantage get access to BrandMapp now
Every year we produce BrandMapp, the definitive study of the top 30% of South African’s by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment, profile and fully understand their customers within this crucial group. with useful insights based on a massive sample of 33 661 respondents.
BrandMapp offers a sophisticated view of a sophisticated market using sophisticated methodology. The data is based on a sample of 33 661 respondents and includes 247 measures, 700 consumer brands and 391 media filters, making BrandMapp the most comprehensive independent study of economically-active South Africans.
Imagine a trusted resource that offers you a complete view of your customers and your competitor’s customers. Who they are and what they earn and own. What they think and what they are interested in. Their full financial services behaviours, their eating, drinking and shopping habits and their brand preferences across all retail categories – and how to reach these consumers through all media channels. Welcome to BrandMapp 2022.