The Most Comprehensive Study of South Africa’s Consumer Class

Built on over a decade of robust online surveys, BrandMapp is an independent consumer landscape study that delivers unrivalled insights into the top 30% of South African adults by income.

This powerful group – 13.6million economically-active adults – accounts for more than 80% of South Africa’s total personal income and consumer spend, and 100% of the tax paying base

Built for Marketers, by Marketers

BrandMapp is designed to help brand teams and agencies segment, profile and deeply understand SA’s consumer class landscape. It offers:

Whether you’re strategising, pitching, or planning media, BrandMapp brings your customer or target market into sharp focus.

The 2024 Dataset – Our Largest Yet

BrandMapp 2024 is built from a sample of 35 765 economically-active adults and weighted to StatsSA’s updated population data of adults living in households earning more than R10K per month.

It includes:

241 question fields

1,300 brand filters

350 media brands

167 shopping malls

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Respondents

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Questions

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Consumer Brands

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Media Brands

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Shopping malls

What’s in BrandMapp?

Imagine a trusted research tool that shows you:

BrandMapp gives you all this and more in one accessible, customisable dataset.

Life Stage

Lifestyle

Mind State

Financials

Loyalty

Travel

Automotive

Eating & Drinking

Shopping

Mobile + Internet

Media

Radio + Television

Print Media

Outdoor Media

Ready to See Your Customer Clearly?

BrandMapp is the strategic lens you need to understand and engage with South Africa’s consumer class.

Contact us to request a demo or explore BrandMapp data for your brand.