Some of our Trusted Clients

About Us

WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.

At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.

Meet The Team

Stuart Lowe

Commercial Director

Stuart has 25 years of experience in media and marketing. Starting with the launch of SA Sports Illustrated in 1987 and adding a further eight launch titles as marketing director of Touchline Media. In 1997, he joined RamsayMedia as group marketing director. In 2004, he was appointed publisher of the CAR brand, a role which he expanded to form RamsayMedia Automotive. He was appointed as MD of RamsayMedia in 2008 and started a number of new businesses over the next few years including RamsayMedia Research Solutions which was the inspiration for WhyFive. A marketer and strategist at heart, Stuart is passionate about the role of media and technology in understanding and influencing consumer behaviour. His lucky number is Five!

Joanna Tzovaras


Joanna is a strategist at heart and has spent the last ten years helping her clients to formulate winning battle plans and tactics – based on robust and relevant data. Passionate about research, marketing and fostering sustainable business relationships, Joanna loved the WhyFive approach so much, she has put a decade of media agency life and swanky business titles behind her, to join our team as head of client services and sales.

With both agency and media experience, her expertise spans a range of business categories where she has added value by leveraging various research offerings to increase bottom-line revenue for her clients. As the founder of Chillipip Consulting, Joanna has been a committed BrandMapp user for many years. Her passion for research-driven insights and strategic storytelling are the perfect match with WhyFive’s products and services. When she is not cross-tabbing data she is dreaming about sipping cocktails on an island in Greece.

Brandon de Kock

Director of Storytelling

Brandon’s career has been a ‘compendium of games’ – a collection of roles and responsibilities in industries as diverse as hospitality, music and art, to eventing, conferencing, research and publishing. He is a highly respected writer, photographer and public speaker; and was editor of Compleat Golfer magazine for eight years before taking up the position of creative and content director for RamsayMedia (GetawayCAR, etc.) where his strategic thought-leadership skills added value and insight across all spheres of business from marketing and product quality to service activities and delivery. In 2013, he was selected to be a member of the curatorial panel for the Cape Town World Design Capital 2013 programme.