Some of our Trusted Clients

About Us

WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.

At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.

Meet The Team

Stuart Lowe

Commercial Director

Stuart has 25 years of experience in media and marketing. Starting with the launch of SA Sports Illustrated in 1987 and adding a further eight launch titles as marketing director of Touchline Media. In 1997, he joined RamsayMedia as group marketing director. In 2004, he was appointed publisher of the CAR brand, a role which he expanded to form RamsayMedia Automotive. He was appointed as MD of RamsayMedia in 2008 and started a number of new businesses over the next few years including RamsayMedia Research Solutions which was the inspiration for WhyFive. A marketer and strategist at heart, Stuart is passionate about the role of media and technology in understanding and influencing consumer behaviour. His lucky number is Five!

Brandon de Kock

Director of Storytelling

Brandon’s career has been a ‘compendium of games’ – a collection of roles and responsibilities in industries as diverse as hospitality, music and art, to eventing, conferencing, research and publishing. He is a highly respected writer, photographer and public speaker; and was editor of Compleat Golfer magazine for eight years before taking up the position of creative and content director for RamsayMedia (GetawayCAR, etc.) where his strategic thought-leadership skills added value and insight across all spheres of business from marketing and product quality to service activities and delivery. In 2013, he was selected to be a member of the curatorial panel for the Cape Town World Design Capital 2013 programme.

Carla Gubb


Carla’s sales career started at media intelligence company, Meltwater, where she excelled in generating new business and building great client relationships. Ready for a new challenge, Carla joined WhyFive after being sold on the value of the product offering and WhyFive’s innovative approach to insight-lead strategies and storytelling. Her sales skills and her background in Economics, Politics, Strategy and Communications make Carla a true ‘multipotentialite’ – able to excel in a number of areas at WhyFive. When she’s not doing that she’s either at a festival in some exotic location – or plotting the global domination of Soul Skin, her online specialty yoga wear range.


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