At WhyFive, we believe in the power of understanding the why behind human needs, perceptions, and behaviour. As a South African consumer insights consultancy powered by BrandMapp, we use imaginative and creative surveys to uncover the truths that shape how people live, think, and spend. These insights inform strategy, spark ideas, and, we hope, help make tomorrow a little better than today.
Interested in learning more about how WhyFive can support your brand’s growth through deep consumer insights?
Director of Storytelling
Brandon’s career has been a ‘compendium of games’ – a collection of roles and responsibilities in industries as diverse as hospitality, music and art, to eventing, conferencing, research and publishing.
He is a highly respected writer, photographer and public speaker; and was editor of Compleat Golfer magazine for eight years before taking up the position of creative and content director for RamsayMedia (Getaway, CAR, etc.) where his strategic thought-leadership skills added value and insight across all spheres of business from marketing and product quality to service activities and delivery.
In 2013, he was selected to be a member of the curatorial panel for the Cape Town World Design Capital 2013 programme.
Business Development Director
Julie-Anne has more than 15 years’ experience in sales, marketing, research and consumer insights. She started her career in media sales, moved into the world of marketing and brand management heading up a few leading brands before settling into research and consumer insights. Julie-Anne has worked with AMPS, TGI and the MAPS datasets and has worked on a number of the data insights platforms incl Choices and Eighty20. More recently in her career, Julie-Anne discovered data layering and working with data down to he smallest spatial level through working with Geospatial data, boosting her strategic capabilities.
Finding the “story or so what” in numbers and converting this to strategy is one of her key strengths!
She is passionate about consulting with brands and agencies to use consumer data in conjunction with bespoke or internal data in achieving their strategic objectives.
We are proud to have partnered with a diverse range of clients across various industries, helping them unlock the power of consumer insights to drive their strategies forward.
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