About Us

WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.

At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.

Meet The Team

Stuart Lowe

Commercial Director

Stuart has 25 years of experience in media and marketing. Starting with the launch of SA Sports Illustrated in 1987 and adding a further eight launch titles as marketing director of Touchline Media.

In 1997, he joined RamsayMedia as group marketing director. In 2004, he was appointed publisher of the CAR brand, a role which he expanded to form RamsayMedia Automotive. He was appointed as MD of RamsayMedia in 2008 and started a number of new businesses over the next few years including RamsayMedia Research Solutions which was the inspiration for WhyFive.

A marketer and strategist at heart, Stuart is passionate about the role of media and technology in understanding and influencing consumer behaviour. His lucky number is Five!

Brandon de Kock

Director of Storytelling

Brandon’s career has been a ‘compendium of games’ – a collection of roles and responsibilities in industries as diverse as hospitality, music and art, to eventing, conferencing, research and publishing.

He is a highly respected writer, photographer and public speaker; and was editor of Compleat Golfer magazine for eight years before taking up the position of creative and content director for RamsayMedia (Getaway, CAR, etc.) where his strategic thought-leadership skills added value and insight across all spheres of business from marketing and product quality to service activities and delivery.

In 2013, he was selected to be a member of the curatorial panel for the Cape Town World Design Capital 2013 programme.

Julie-Anne Bell

Business Development Director

Julie-Anne has more than 15 years’ experience in sales, marketing, research and consumer insights. She started her career in media sales, moved into the world of marketing and brand management heading up a few leading brands before settling into research and consumer insights. Julie-Anne has worked with AMPS, TGI and the MAPS datasets and has worked on a number of the data insights platforms incl Choices and Eighty20. More recently in her career, Julie-Anne discovered data layering and working with data down to he smallest spatial level through working with Geospatial data, boosting her strategic capabilities.

Finding the “story or so what” in numbers and converting this to strategy is one of her key strengths!

She is passionate about consulting with brands and agencies to use consumer data in conjunction with bespoke or internal data in achieving their strategic objectives.

Some of our trusted clients