Explore South Africa’s Top Consumer and Market Research Reports

Gain unique insights into the behaviours, attitudes, and spending patterns of South African consumers. WhyFive offers an extensive collection of research reports that help brands, agencies, media owners and researchers stay ahead of market trends.

Featured Reports

Our flagship reports deliver in-depth perspectives on key South African audiences and behaviours. Each report is crafted from extensive consumer data, offering you actionable insights to inform strategy, marketing, and innovation.

Reports on Demand

Segmented Consumer Reports

WhyFive has Hundreds of Reports at our fingertips! From segmented studies like our famous Top-End Report, to retail, sports, media and e-commerce reports.

Get targeted insights based on demographic and behavioural segments to help you tailor your strategy to the unique nuances of each consumer segment.

Segmented Reports

Category Reports

Affinity Reports

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