Our Services

We believe in understanding the “why” behind human needs, perception, and behaviour.

WhyFive offers data-driven consumer insight services that help brands and agencies make better decisions. Powered by BrandMapp and guided by a team of marketing and research experts, our solutions go beyond demographics to unlock what really drives consumer behaviour.

BrandMapp Brand Profiles

Get a 360° view of your customers across 241 powerful measures.

BrandMapp Brand Profiles offer rich, segmented insights – including demographics, psychographics, lifestyle behaviours, financial services, asset ownership, brand usage, shopping patterns, travel, online behaviour, giving back habits, and media consumption habits

BrandMapp Cross-Tab Data Access

Subscribe for unlimited access to South Africa’s most detailed consumer database.

Get 12-month access to BrandMapp 2024 and trended data across all major cross-tab tools (TelmarHelixa, Nielsen, SoftCopy or Eithy20) in South Africa.

Perfect for strategy, segmentation, campaign planning, and media buying.

Pitch Perfect

Pitch like a pro, with insights that help you win.

Our Pitch Perfect model gives you the unfair advantage. We join your pitch team and provide data-backed insights that go beyond the brief.

Win more work, backed by real consumer data.

Panel & Research

Subscribe for unlimited access to South Africa’s most detailed consumer database.

With access to a panel of 185 000 opt-in South African consumers, WhyFive can deliver fast-turnaround, bespoke research projects that answer your business-critical questions.

Marketing Consultancy

From insight to strategy, we help connect the dots.

With 50+ years of combined experience in media, marketing, and brand activation, WhyFive brings strategic thinking to the boardroom.

We help you:

Let’s chat about how we can help your brand grow.

Ready to take the guesswork out of marketing?

Contact us today to find the right solution for your business.