How can we help?
Insight, Strategy, Media & Everything In Between
Whether you need access to data, audience insights, strategic support, or bespoke research, our services are here to help you understand consumers better and make smarter, data-led marketing and business decisions.
BrandMapp Brand Profiles
Understand Your Customers
Use them to:
- Understand your customers
- Compare audiences against competitors
- Identify growth opportunities
- Build stronger data-led marketing strategies
BrandMapp Cross-Tab Data Access
Explore the Data Yourself
Direct access for marketers, planners, strategists, and analysts who like to get their hands dirty.
Get 12-month access to BrandMapp 2025 through leading cross-tab platforms (TelmarHelixa, Nielsen, SoftCopy or Eighty20) and explore one of South Africa’s richest consumer class datasets.
Inside you'll find:
- Over 280 consumer measures
- 1400+ brand filters
- 380+ media filters
- 167 shopping mall insights
Pitch Perfect for Agencies
Win More Business with Better Insight
Sometimes the difference between first and second place is proof. We’ll work alongside your team to pinpoint the consumer insights, market opportunities, and consumer behaviours that support a winning strategy.
You get:
- Access to BrandMapp data
- Custom insights built around your pitch brief
- Hands-on support from the WhyFive team
- A shared-risk, no-win-no-fee model
Panel & Research
Let’s Dig a Little Deeper
We know a few people… actually about 730 000 of them. Our consumer panel gives you direct access to the people behind the data, helping you answer business-critical questions quickly and confidently.
We provide:
- Custom surveys designed around your objectives
- Targeted sampling
- Online survey & sampling = Fast-turnaround
- Expert analysis and actionable recommendations
Marketing Consultancy
Turn Insight into Action
Our team brings together decades of experience across media, marketing, research, and strategy to help you turn consumer understanding into better business decisions that drive growth.
You get:
- Interpret BrandMapp data and bespoke study finding
- Build consumer-led brand strategies
- Identify growth opportunities and market trends
- Turn insights into practical action plans
Not Sure Which Service You Need?
That's a-okay!
Every business has different challenges, and sometimes the hardest part is knowing where to start. Our unique advantage: it’s often trying to understand your consumer of category landscape and BrandMapp has like, a lot a lot of these insights at our fingertips.
Tell us what you’re trying to achieve, and we’ll point you in the right direction.
