Too many marketing and media people wasting money
By Chris Moerdyk on Media Online A few years ago I calculated that in South Africa, upwards of R5 billion is wasted every year on ill-conceived marketing strategies, nonsensical advertising campaigns that actually damaged rather than promoted brands, and irrational egoistic sponsorships. Heaven knows what that figure is today. I am almost too terrified to […]
BrandMapp 2020 Loyalty Insights come to life!
For the past 5 years, we have collaborated with the team at Truth, South Africa’s leading loyalty and CRM consultancy, on an annual ‘State of the Nation’ publication about loyalty programmes in South Africa. And we’re proud to announce the recent launch of the Truth & BrandMapp South African Loyalty Landscape Whitepaper 2020. From the […]
BrandMapp launches the 2017 Top End Report
There really is some good news at last! In just five years, the previously disadvantaged upper class has grown rapidly enough to surpass the white upper class in South Africa by at least 10% and this figure continues to rise. This is according to the recently released WhyFive BrandMapp 2017 Top End Study that annually tracks changes […]
Do you know your audience?
WhyFive is a company with deep roots in media and marketing, and it has always amazed us how many content-driven brands and publishers are forced to fight for advertising revenues armed with the bluntest of swords: a very faint and fuzzy view of their customers. It’s why you see so many rate cards with nebulous […]
SA brain drain 2.0 – watch this space!
Sir Isaac Newton probably never intended his third law to be applied to post-colonial African states. But it could certainly be argued that the arrival of democracy at the tip of Africa in 1994 was met with an almost equal and opposite departure of cold, hard cash and intellectual capital. Statistics are sketchy, but by […]
PVRs and video stars
When you talk about affluent South Africans, typically living in households earning R10K or more a month, BrandMapp shows that 72% of them subscribe to DStv. That’s a pretty compelling argument for media spend aimed at a group who is responsible for the vast majority of consumer spend in the country. And the power of […]
Which cell provider does the best job?
If there was a competition for the single phrase that epitomises how the goods and services business has changed in recent times, ‘Putting the customer first’ would certainly be in with a shout! For marketers and retailers competing in today’s big, red ocean, the last thing you want is customers strutting around like Mick Jagger […]
WhyFive Launches BrandMapp B
The BrandMapp survey will, in future, be conducted every six months. Now well entrenched as the country’s most comprehensive view of wealthier South Africans, the BrandMapp survey (Brand Media and Product Profiler) will now produce biannual datasets giving marketers a more current view of the consumer landscape across more than 340 measures and 1 700 […]
SA loyalty programmes missing a trick
With 26% of economically active South Africans using customer loyalty programmes more than they were a year ago, our burgeoning loyalty and rewards appetite is clearly still on the rise. But are SA brands adequately differentiating their loyalty programmes to stand out in a highly competitive marketplace? While it’s estimated SA has more than 100 […]
The secret to luring SA shoppers online
By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape surveys and market reports, explored online retail in South Africa. Brandon de Kock, director of storytelling at WhyFive, highlights some of the key findings from their study and the implications […]
