How United is the States?
Given that we’ve only been at it for 25 years, it’s perhaps not surprising that we live in a country that’s still grappling to find ways of leveling the playing fields and creating a more inclusive, equal society for all our people. But how is it that racial tensions in the USA are still raw […]
And now for some good news!
Following our masked leader’s call to action on Youth Day (“Young people must rise to the challenge of leading our recovery after the coronavirus” – Cyril Ramaphosa), it’s worth pointing out one of the biggest advantages our young democracy has over many other countries: how youthful we are! An ageing population is worrying when it […]
Is our Motor Industry Coughing?
Very few business sectors will be immune to COVID-19, but some, like the auto industry, seem more likely than others to be in need of a ventilator In a world of uncertainty, one thing’s for sure: people with ‘co-morbidity’ issues are the most vulnerable to COVID-19. But what recent events have shown is that the […]
Blame it on the Mountain!
Spare a thought this week for Capetonians who woke up this morning with the shattering news that part of the beloved mountain they talk about all the time would be closed off again, just days after being re-opened. Apparently, with all other forms of sport banned, they just couldn’t control themselves in the great outdoors […]
A Red Card for SA Soccer
Yesterday’s news that Absa is pulling out of Premier League Soccer after 13 years is hardly surprising given our current situation: ‘Africanacity’, sadly, is no match for economic reality! But in terms of tugging at the heartstrings of consumers, let’s hope they’ve not scored an own goal. Football is, by some margin, the most popular […]
Just turn around now, cos you’re not welcome anymore!
If you’re an FNB South Africa Ebucks member, Gloria Gaynor’s epic lyrics might be ringing in your ears! It’s the 5th most popular loyalty program for middle-class-and-up South African adults, with 33% of everyone surveyed in BrandMapp 2020 swiping the card. And more importantly, we measure them as the ‘most valued’ program of all. So […]
New data proves that men are from Bars, women are from Vinous!
The prohibition in South Africa is officially over- let’s just hope it lasts long enough for all of us restock our essential elixirs. BrandMapp 2020 shows there are clear category favorites between the sexes; wine for the women and beer for the boys are the most likely items to be filled in each respective trolley. […]
An Interview with Stuart Lowe, Director of WhyFive, about BrandMapp
Pour yourself a cup of coffee and have a listen to Director of WhyFive Insights, Stuart Lowe, discussing everything you need to know about the BrandMapp dateset and why insight to the South African Top-End market are is valuable to your business strategy. Now more than ever it’s vital to understand this segment who makes […]
Podcasting enters puberty: Hello…are you listening?
At the moment is seems that the more things change, the more they…change! But what do we know about the way that our listening habits are changing – and are podcasts all they’re cracked up to be? As we enter unknown territory armed only with three layers of fabric and the faint smell of bleach, […]
Data shows lockdown sucks.. literally!
As someone who’s job is to find stories in data, COVID-19 is starting to feel like War and Peace. Not a day goes past without a stat being flung about that has the potential to melt your brain and make you question everything you thought you knew, or hoped was true.
