Food, fuel and power cuts keep SA middle class awake at night
While it’s been a year free from pandemic disruption, 2022 hasn’t really delivered any relief from worries and stresses, but is there any light at the end of the tunnel? The global economic downturn, war in Europe and climate disasters have weighed down on the idea that there could be a post-Covid upswing. High inflation, […]
Side-hustlers and slashers on the rise in SA middle class
There is, of course, nothing new about making some extra money on the side. Whether you’re saving for a dream holiday or just trying to keep the wolf from the door during a tough time, taking on a second job, finding a hobby that pays or starting a small business from home are tried and […]
Joe vs the musos: who’s gonna win?
The global shift towards ‘on demand’ music and radio increases with every passing month and even here in SA, BrandMapp tells us that about 60% of middle-class-and-up adults now listen to podcasts. As for platforms, one in five (20%) subscribe to Spotify which saw its local listener base double in size during the lockdowns of […]
Over 1.2 million middle class South Africans want to study abroad, according to BrandMapp
With an ever-growing youth population, the demand for tertiary education in South Africa is exceptionally high, and always escalating. Our public institutions have been over-subscribed for many years, and while private tertiary institutions are mushrooming, the costs of tertiary education remain a formidable barrier to entry unless you are part of the mid to top […]
Surprise: SA has half a million new taxpayers and 60 000 new millionaires!
As the country strives to recover from severe pandemic restrictions and the shocking, politically-motivated riots, we’re faced with a litany of media headlines decrying the sorry state of SA’s wealthy class, the decline of our middle class and an ever shrinking tax-base. But are they true? According to Brandon de Kock, Director of Storytelling for BrandMapp, South Africa’s largest […]
BrandMapp data shows COVID impact on the Nation’s quest for healthier lifestyles
Two years, so far, of a global pandemic that has predominately had the worst outcomes for people with vulnerable health and ‘co-morbidities’, has focused even more attention on the importance of healthy lifestyles. However, lockdowns and other pandemic measures such as social distancing and masking have seriously curbed people’s abilities to routinely go to gym, […]
Climate Change and Coffee
How about a nice hot cup of alterações climáticas?According to the latest BrandMapp statistics, 87% of middle-class-and-up adults drink coffee, but only 30% are worried about climate change, or, as it’s known in Brazil, das alterações climáticas. Which means that 47% of them are in for a real shock as they satisfy their caffeine craving […]
Gentlemen, plug in your engines…?
Cape Town’s abuzz (excuse the pun) in anticipation of February next year, when the city hosts the first open-wheel motor racing in SA for over 30 years. And even though it’s Formula E rather than screaming combustion engines, the 21% of all middle-class-and-up adults in the province who claim to be motorsport fans will be […]
I Belieb I can fly!
Yes, it’s official: with global flight restrictions easing up and the world looking towards a brighter, more eventful future, Justin Bieber has kindly added Joburg and Cape Town to his world tour that starts next year. So fans have almost a full year to grow a moustache and find the perfect track-suit in anticipation of […]
But wait, that’s not all!
Have you had Black Friday highlighted in your diary since last year? And are you salivating at the thought of saving a ton of money on things you never intended buying in the first place, but can’t resist now you’ve seen the adverts? Well, you’re not alone. Of all the shopper statements people could agree […]
