BrandMapp’s latest data reveals ‘SA Youth are least resilient’
It seems at every turn, we’re hearing about ‘resilience’ and how important it is for countries and companies, communities and individuals. Everything and everybody seems to be striving ‘to be more resilient’. But what does that mean? It turns out that there are significant myths surrounding resilience. Contrary to popular opinion, resilience is not just […]
If you could only keep one loyalty programme, which one would it be?
Pulling out a loyalty card at checkout has become a way of life for South African shoppers, but thanks to lockdown and a complete shift in our shopping habits, the average middle-class adult is now a member of almost 9 different programmes. For the past 6 years, BrandMapp, together with loyalty specialists Truth have published a whitepaper that tracks […]
Do middle class South Africans care about climate crisis?
Have you noticed that the planet seems to be throwing something of a temper tantrum? Western Germany has been roiled by devastating floods, Haiti has been shook to its core by massive earthquakes and wildfires are still sweeping through the United States. Rain has fallen on the summit of Greenland’s ice sheet for the first […]
Study shows that gin is more popular than beer!
To say that alcohol is an integral part of South African life might be a bit of an understatement. With no less than four prohibitions since March last year, and numerous periods of restricted trading, our booze ban woes dominated conversations and regularly made national, and even sometimes, global headlines. It’s not just about our […]
BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where and what we buy. Consumers have gone digital and tried out new delivery modes, as well as switched brands and relentlessly shopped for value. There’s talk of the ‘homebody economy’ firing up DIY, hardware and […]
Has COVID really killed the middle-class in South Africa? Or How resilient is SA’s middle class after COVID? Or Despite COVID, SA’s middle-class still have reasons to smile
South Africa’s economy was in poor shape before the global pandemic hit eighteen months ago, so it’s not surprising that we have found ourselves significantly short of breath before even setting out to climb the hill of COVID recovery. And for brand owners and marketers trying to work out how to deal with changes to […]
30 000 South Africans detail their digital experience during 1st pandemic year
In the first year of COVID, across the shutdown world, digital has been a frontline worker. Internet connections, devices and apps have helped us to keep working, studying and going to school. More than that, at the worst of lockdown times, we’ve been able to still connect with friends, family and community, as well as […]
Please, don’t go!
The annual SA mid-year head count was released this week by Stats SA showing that we’ve officially hit the 60 million mark and cemented our place in the world’s top 25 most populated places. And as always, keen-eyed reporters are interpreting the ‘fact’ that the non-Black population has decreased by around 17 000 individuals to […]
News: who’s fake and who’s not?
In an age of You-Tube influencers, Tik-Tok superstars and Spotify millionaires, you’d be forgiven for thinking that traditional media plays a fringe role at best, but according to the latest BrandMapp survey of middle-class-and-up South Africans, that couldn’t be further from the truth – literally. As has been the case since our first survey 10 […]
Love thy neighbour!
As we unravel the madness of recent days, one bright ray of sun is shining through the clouds: the power of community resilience. In towns and in suburbs, groups of individuals, joined by common boundaries and a respect for the rule of law have come together to ‘clean up’. Compassionate citizens, of all creeds and […]
