How healthy are the taxpayers of South Africa?
In the aftermath of COVID-19, a health scare, global in scale and far-reaching in its local impacts, South Africa’s middle to top-end of the market are today feeling pretty good about their health. This is according to the recently released BrandMap 2023, a massive survey of South Africans living in households with a monthly income […]
Are you data rich, but insight poor?
Why knowing ‘why’ is sometimes more important than ‘what’ November 2023 For the longest time governments, businesses and brands muddled through the ages, data-poor and insight-poor. And those who did manage to find answers had to spend an absolute fortune on sending fleets of field-workers into public places armed with clip-boards, printed forms and ball-point […]
Fur Babies are part of the family for SA’s middle class
BrandMapp insights into the lucrative SA Pet Market According to a 2023 Bloomberg report, the global pet industry is worth around $320 billion right now and will reach $500 billion by 2030, about the same as the GDP of Nigeria. According to the latest annual BrandMapp survey, the country’s largest online study targeting those living in households with […]
Does SA’s growing middle market offer hope for the future?
BrandMapp insights over the past 10 years Each year, since 2013, BrandMapp has tapped into South Africa’s mid-to-top income earners to gauge who they are, how they feel, what they do and what kind of consumer choices they are making. With its annual survey reaching over 30 000 people, BrandMapp is the most independent, consistent and […]
Introducing the BrandMapp MediaSales Dashboard
With media owners of all sizes competing for slices of the same marketing budget pie, advertisers and their agencies now expect that they will be furnished with data-driven arguments to guide their decision-making. So whether you’re a community radio selling a morning show spot or a large sales house selling an integrated, multi-platform digital campaign, the […]
To be or not to be… what is your question?
Did you know that in BrandMapp 2022, we discovered that 38% of you, of us, of mid-market SA consumers would prefer to spend money on experiences rather than things? Now some of you may find this irrelevant and others might think it’s fascinating – a crucial insight into the drivers of consumer behaviour. And that’s the […]
Do you have fAIth in humanity?
Hardly a day goes by without the fear of AI taking over the planet making headlines, but even the most sceptical sceptics out there must have swallowed quite hard at the recent story about Geoffrey Hinton. Hot on the heels of a letter from leading figures (Elon & Co) in the tech world expressing their […]
Why does virtual turnover ≠ real profit?
Type ‘how do you make a success out of ecommerce?’ into ChatGPT and you’ll get something like it ‘requires a combination of strategic planning, effective marketing, and excellent customer service’. Simple, right? Apparently not if recent reports and events are to be believed. A Daily Maverick article last week revealed that, globally, retailers are struggling […]
SA TAX-PAYERS SPEAK TRUTH TO POWER
BrandMapp publishes SA BLACKOUT REPORT – March 2023 Load shedding, South Africa’s euphemism for rolling blackouts, has been a part of the country’s reality since 2007. According to Stats SA, 65% of South Africans live in urban environments, dependent on the country’s power grid in a myriad of ways from cooking daily meals to studying […]
Shopping malls are back with a bang!
While the pandemic years have accelerated online shopping and the current tough economic conditions have locked down consumer wallets, South African malls continue to thrive. Covering hundreds of thousands of square metres and costing billions of Rands, an extraordinary number of new shopping centres have popped up all over the country in 2022, more are […]
