Padel in SA: the next big thing or just another ‘elite thing’?
Padel in South Africa: Sport of the Consumer Class or an Exclusive Craze? If you’ve got 90 minutes, a bit of energy, and R100 to R150 to spare, chances are you’ve considered hitting the padel court. Branded the fastest-growing sport in South Africa, padel is a blend of squash and tennis that’s easy to play, […]
What’s new in BrandMapp 2024?
Director of storytelling Brandon de Kock takes us on a whistlestop tour of some new ideas in the soon-to-be released BrandMapp 24 data set. While the core BrandMapp interrogation remains as consistent as possible in order to trend the data from year to year, we do update variables where appropriate and every year, we try […]
How happy are SA’s middle class youth?
The massive problem of South Africa’s unemployed youth will rightly be at the centre of the discourse during the country’s Youth Month. It’s not only that we have one of the highest youth unemployment rates in the world, reported by StatsSA in Q1 of 2024 as 45.5% among people aged between, 15 and 34 years, but […]
Has radio found a new normal for the SA middle class?
Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. The country’s radio landscape is abundant with over 320 public, commercial and community radio stations ensuring universality and delivering a collective listenership that is estimated at 80% of the population. Low-tech and […]
Are Air Fryers a trend or a revolution?
In kitchens across South Africa, air fryers are rapidly taking on everyday cooking tasks, from quickly crisping up those weekday chicken nuggets to baking local favourites like melktert on a slow Sunday afternoon. If you haven’t jumped on the air fryer trend yourself, chances are your friends or family have, and by now, many of […]
How healthy are the taxpayers of South Africa?
In the wake of the COVID-19 pandemic, a global health crisis with deep local repercussions, South Africa’s consumer class are reporting encouraging signs of recovery – particularly when it comes to their personal health and wellbeing. According to the recently released BrandMapp 2023 survey, which canvassed over 33,000 South Africans in households earning R10,000 or […]
WhyFive Insights clinches Gold at MMA SMARTIES Awards
WhyFive Insights is proud to announce its recent triumph at the MMA SMARTIES Awards, where it secured a Gold award in the highly coveted Generative AI category. The recognition comes as a testament to WhyFive’s commitment to innovation and its relentless pursuit of leveraging cutting-edge technology to address real-world challenges. The winning entry, centred on […]
Engaging the SA Youth Vote - A critical factor in the 2024 elections
Thirty years since the country’s first democratic election, South Africa’s 2024 national and provincial elections will play out in times deeply troubled by an unrelenting energy crisis, sustained high inflation, high crime and high unemployment, rampant corruption, and water scarcity. There are significant doubts that the country’s political parties and its voters are going to […]
Are SA voters on board with Radical Economic Transformation?
The concept of Radical Economic Transformation (RET) in South Africa is generally regarded as volatile, and frequently described as ‘contentious’ and ‘complex’, yet there’s a certain equanimity around the topic in the minds of South African voters. That’s according to the recently released SA Voter Sentiment Report which has delved into the thoughts and beliefs […]
South africans are sticking to hybrid work
Work from home was a necessity in the lockdown stages of the pandemic era, and it showed that knowledge workers could maintain productivity levels surrounded by their families, pets and creature comforts. Since then, corporations have made a concerted effort to get people back in the office, touting the benefits of in-person interactions, watercooler chats, […]
