The secret to luring SA shoppers online
By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape
December 2, 2015
By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape
One of the new measures in BrandMapp 2016 is a view of how optimistic middle-class-and-up South Africans are feeling, both in terms of their personal
Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform. Article courtesy
This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second
As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers
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