With media owners of all sizes competing for slices of the same marketing budget pie, advertisers and their agencies now expect that they will be...

Did you know that in BrandMapp 2022, we discovered that 38% of you, of us, of mid-market SA consumers would prefer to spend money on...

Hardly a day goes by without the fear of AI taking over the planet making headlines, but even the most sceptical sceptics out there must...

Type ‘how do you make a success out of ecommerce?’ into ChatGPT and you’ll get something like it ‘requires a combination of strategic planning, effective...

BrandMapp publishes SA BLACKOUT REPORT – March 2023 Load shedding, South Africa’s euphemism for rolling blackouts, has been a part of the country’s reality since...

While the pandemic years have accelerated online shopping and the current tough economic conditions have locked down consumer wallets, South African malls continue to thrive. ...

While it’s been a year free from pandemic disruption, 2022 hasn’t really delivered any relief from worries and stresses, but is there any light at...

There is, of course, nothing new about making some extra money on the side.  Whether you’re saving for a dream holiday or just trying to...

The global shift towards ‘on demand’ music and radio increases with every passing month and even here in SA, BrandMapp tells us that about 60%...

With an ever-growing youth population, the demand for tertiary education in South Africa is exceptionally high, and always escalating. Our public institutions have been over-subscribed...