MarkLives – When Stuart Lowe asked Why? Five times
Published on MarkLives By Herman Manson (@marklives) Stuart Lowe, the former MD of media house Ramsay Media, sits in his newly furbished home office and proudly shows off the first report of his new research venture, WhyFive. The SA Body Image Report 2013 focuses on body image perceptions of a wide cross section of reasonably […]
Experienced trio launch WhyFive – a fresh take on market research
Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered. Today’s marketers are faced with radical shifts in consumer demographics and consumption behaviour. […]
