Introducing the BrandMapp MediaSales Dashboard
With media owners of all sizes competing for slices of the same marketing budget pie, advertisers and their agencies now expect that they will be furnished with data-driven arguments to guide their decision-making. So whether you’re a community radio selling a morning show spot or a large sales house selling an integrated, multi-platform digital campaign, the […]
To be or not to be… what is your question?
Did you know that in BrandMapp 2022, we discovered that 38% of you, of us, of mid-market SA consumers would prefer to spend money on experiences rather than things? Now some of you may find this irrelevant and others might think it’s fascinating – a crucial insight into the drivers of consumer behaviour. And that’s the […]
Do you have fAIth in humanity?
Hardly a day goes by without the fear of AI taking over the planet making headlines, but even the most sceptical sceptics out there must have swallowed quite hard at the recent story about Geoffrey Hinton. Hot on the heels of a letter from leading figures (Elon & Co) in the tech world expressing their […]
Why does virtual turnover ≠ real profit?
Type ‘how do you make a success out of ecommerce?’ into ChatGPT and you’ll get something like it ‘requires a combination of strategic planning, effective marketing, and excellent customer service’. Simple, right? Apparently not if recent reports and events are to be believed. A Daily Maverick article last week revealed that, globally, retailers are struggling […]
