BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where and what we buy. Consumers have gone digital and tried out new delivery modes, as well as switched brands and relentlessly shopped for value. There’s talk of the ‘homebody economy’ firing up DIY, hardware and […]
Has COVID really killed the middle-class in South Africa? Or How resilient is SA’s middle class after COVID? Or Despite COVID, SA’s middle-class still have reasons to smile
South Africa’s economy was in poor shape before the global pandemic hit eighteen months ago, so it’s not surprising that we have found ourselves significantly short of breath before even setting out to climb the hill of COVID recovery. And for brand owners and marketers trying to work out how to deal with changes to […]
30 000 South Africans detail their digital experience during 1st pandemic year
In the first year of COVID, across the shutdown world, digital has been a frontline worker. Internet connections, devices and apps have helped us to keep working, studying and going to school. More than that, at the worst of lockdown times, we’ve been able to still connect with friends, family and community, as well as […]
Please, don’t go!
The annual SA mid-year head count was released this week by Stats SA showing that we’ve officially hit the 60 million mark and cemented our place in the world’s top 25 most populated places. And as always, keen-eyed reporters are interpreting the ‘fact’ that the non-Black population has decreased by around 17 000 individuals to […]
News: who’s fake and who’s not?
In an age of You-Tube influencers, Tik-Tok superstars and Spotify millionaires, you’d be forgiven for thinking that traditional media plays a fringe role at best, but according to the latest BrandMapp survey of middle-class-and-up South Africans, that couldn’t be further from the truth – literally. As has been the case since our first survey 10 […]
Love thy neighbour!
As we unravel the madness of recent days, one bright ray of sun is shining through the clouds: the power of community resilience. In towns and in suburbs, groups of individuals, joined by common boundaries and a respect for the rule of law have come together to ‘clean up’. Compassionate citizens, of all creeds and […]
Fasten your seatbelts, please….
It was way back in March last year the undercarriage finally fell off SAA, leaving us all wondering what would ever rise from the ashes. And then 6 months ago, a new acting CEO got appointed, Thomas Kgokolo, who has enough capital letters after his name to inspire a high level of confidence in clearer […]
