In this one-of-a-kind report, we offer unique insights into the lucrative middle-market and top-end pet owner segment that is worth between R5 and R7 billion every year.
According to BrandMapp 2024, 49% of South Africa’s mid- to top-income households are pet owners – a growing and influential consumer group. Among them, 81% own dogs, while 27% share their homes with cats. And when it comes to families, the more kids, the more pets: an impressive 43% of dog-owning households have three or more children.
The BrandMapp Pet Owners Report goes beyond simple ownership stats. It uncovers who these pet owners really are, what they look like demographically, how they live, and – crucially – how and where they spend. Whether you’re in retail, hospitality, insurance, or media, this report provides powerful insights for any brand looking to connect with this emotionally driven, high-spending audience.
