South Africans are navigating a complex, always-on media landscape shaped by shifting habits, evolving trust, and an explosion of content across platforms.
In this BrandMapp Media Trends 2026 webinar #2, we unpack what’s really happening in how South Africans consume media today across both traditional channels and digital platforms.
Let’s be honest – most media trend webinars skim the surface.
This isn’t one of them.
What's in the webinar?
Exclusive consumer insights from BrandMapp 2026 about:
- How the consumer class (top 30% of earners) is shaping media consumption and spend
- The impact of fibre growth on always-on content consumption
- Why South Africa’s media landscape is saturated, not fragmented
- How younger audiences are reshaping media habits and channel relevance
- Why audiences are becoming more selective about where they spend attention
- How news is now discovered (not searched for), and why trust is spread across multiple sources
