Too many marketing and media people wasting money
By Chris Moerdyk on Media Online A few years ago I calculated that in South Africa, upwards of R5 billion is wasted every year on ill-conceived marketing strategies, nonsensical advertising campaigns that actually damaged rather than promoted brands, and irrational egoistic sponsorships. Heaven knows what that figure is today. I am almost too terrified to […]
In the news: Infotools backs BrandMapp
Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform. Article courtesy of BizCommunity South Africa BrandMapp is an annual dataset created by 24 500 respondents who answer 200 questions in a comprehensive online survey across 500 brands, 380 media and 70 […]
WhyFive BrandMapp 2015 reveals data on South Africa’s top spenders
Article courtesy of BizCommunity South Africa Why Five and Infotools South Africa have released in partnership the Why Five BrandMapp 2015 data on the Infotools Harmoni platform… BrandMapp is an annual dataset created by 24,500 respondents who answer 200 questions in a comprehensive online survey across 500 brand, 380 media and 70 category […]
