Does SA’s growing middle market offer hope for the future?
BrandMapp insights over the past 10 years Each year, since 2013, BrandMapp has tapped into South Africa’s mid-to-top income earners to gauge who they are, how they feel, what they do and what kind of consumer choices they are making. With its annual survey reaching over 30 000 people, BrandMapp is the most independent, consistent and […]
It’s true: SA service really sucks!
DATE: 28 October 2014 The 2014 Retail Shopper Report by WhyFive revealed 10 ‘golden threads’ that retail industry stakeholders should print out and nail to the wall as they start to strategise winning formulas in an increasingly competitive marketplace. A 2013 report called ‘Benchmarking the South African Shopping Centre Industry’, pegs the number of shopping […]
Market research is dead (boring): long live market research!
This article appeared on The marketing Site on 18 Sep 2014 – Thanks to the information age, the world is drowning in a sea of data – but the team at WhyFive Insights is offering a lifeboat solution to anyone involved in the brand-building business. If American media is to be believed, 90 percent of […]
