Fur Babies are part of the family for SA’s middle class
BrandMapp insights into the lucrative SA Pet Market According to a 2023 Bloomberg report, the global pet industry is worth around $320 billion right now and will reach $500 billion by 2030, about the same as the GDP of Nigeria. According to the latest annual BrandMapp survey, the country’s largest online study targeting those living in households with […]
Market research is dead (boring): long live market research!
This article appeared on The marketing Site on 18 Sep 2014 – Thanks to the information age, the world is drowning in a sea of data – but the team at WhyFive Insights is offering a lifeboat solution to anyone involved in the brand-building business. If American media is to be believed, 90 percent of […]
