Fur Babies are part of the family for SA’s middle class
BrandMapp insights into the lucrative SA Pet Market According to a 2023 Bloomberg report, the global pet industry is worth around $320 billion right now and will reach $500 billion by 2030, about the same as the GDP of Nigeria. According to the latest annual BrandMapp survey, the country’s largest online study targeting those living in households with […]
Does SA’s growing middle market offer hope for the future?
BrandMapp insights over the past 10 years Each year, since 2013, BrandMapp has tapped into South Africa’s mid-to-top income earners to gauge who they are, how they feel, what they do and what kind of consumer choices they are making. With its annual survey reaching over 30 000 people, BrandMapp is the most independent, consistent and […]
