CONTACT US
WhyFive

Our Services

We believe in understanding the “why” behind human needs, perception, and behaviour.

WhyFive offers data-driven consumer insight services that help brands and agencies make better decisions. Powered by BrandMapp and guided by a team of marketing and research experts, our solutions go beyond demographics to unlock what really drives consumer behaviour.

BrandMapp Brand Profiles

Get a 360° view of your customers across 241 powerful measures.

BrandMapp Brand Profiles offer rich, segmented insights – including demographics, psychographics, lifestyle behaviours, financial services, asset ownership, brand usage, shopping patterns, travel, online behaviour, giving back habits, and media consumption habits

  • Compare your audience to your competitors
  • Segment by region, gender, age, income, and more
  • Identify whitespace opportunities and growth areas
Contact us to view a sample profile

BrandMapp Cross-Tab Data Access

Subscribe for unlimited access to South Africa’s most detailed consumer database.

Get 12-month access to BrandMapp 2024 and trended data across all major cross-tab tools (TelmarHelixa, Nielsen, SoftCopy or Eithy20) in South Africa.
  • Over 241 consumer measures
  • 1300+ brand filters
  • 350+ media filters
  • 167 shopping mall insights

Perfect for strategy, segmentation, campaign planning, and media buying.

Pitch Perfect

Pitch like a pro, with insights that help you win.

Our Pitch Perfect model gives you the unfair advantage. We join your pitch team and provide data-backed insights that go beyond the brief.

  • Full access to BrandMapp data
  • Custom insights and strategy from WhyFive’s team
  • Shared risk model: we’re invested in your success with our no-win-no-fee pitch model

Win more work, backed by real consumer data.

Panel & Research

Subscribe for unlimited access to South Africa’s most detailed consumer database.

With access to a panel of 185 000 opt-in South African consumers, WhyFive can deliver fast-turnaround, bespoke research projects that answer your business-critical questions.

  • Custom surveys from design to delivery
  • Targeted sampling
  • Fast timelines, expert analysis

Marketing Consultancy

From insight to strategy, we help connect the dots.

With 50+ years of combined experience in media, marketing, and brand activation, WhyFive brings strategic thinking to the boardroom.

We help you:

  • Interpret BrandMapp data
  • Build consumer-centric brand strategies
  • Identify actionable insights that deliver real impact

Let’s chat about how we can help your brand grow.

Ready to take the guesswork out of marketing?

Contact us today to find the right solution for your business.

Training Booking Form

Thanks for your interest in our training offering. Please fill in the form below and we will send you the link for your preferred session.