Is it unfair to know as much about your competitor’s customers as you know about your own? That’s just one benefit of having a full BrandMapp profile for your brand. Based on a massive national sample of 33 389 respondents of middle-class and Top End adults, the annual BrandMapp survey offers a strategic roadmap for your brand across 300 measures that will uncover in detail who your customers are, their hopes and dreams, their consumer behaviour from finances to food and fashion, their digital lifestyles and how to reach them.
Simply complete the entry form below and you could win a BrandMapp Brand Profile worth R62 000, including a bespoke results presentation by Brandon de Kock (BrandMapp’s director of storytelling) and a full pack of hundreds of useful insights about your customers.
Unlike most other landscape studies, BrandMapp focusses exclusively on wealthy South African adults – the top 30% of the population by income. This group of 12 million people living in homes of more than R10K monthly household income are responsible for more than 80% of all consumer spend. So if your customers fall into this group of sophisticated consumers – then you really should enter this competition and get yourself an unfair advantage!
The winner will be drawn on Friday 31 August 2021 and contacted via email and mobile. Specifications of brand profile and date of presentation of results to be agreed with the winner. Existing BrandMapp clients will win additional data insights packages to the same value. For more on BrandMapp click here. For orders or queries please contact Stuart@whyfive.co.za