Built on over a decade of robust online surveys, BrandMapp is an independent consumer landscape study that delivers unrivalled insights into the top 30% of South African adults by income.
This powerful group – 13.6million economically-active adults – accounts for more than 80% of South Africa’s total personal income and consumer spend, and 100% of the tax paying base
BrandMapp is designed to help brand teams and agencies segment, profile and deeply understand SA’s consumer class landscape. It offers:
Whether you’re strategising, pitching, or planning media, BrandMapp brings your customer or target market into sharp focus.
BrandMapp 2024 is built from a sample of 35 765 economically-active adults and weighted to StatsSA’s updated population data of adults living in households earning more than R10K per month.
Contact us to request a demo or explore BrandMapp data for your brand.
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