How happy are SA’s middle class youth?

The massive problem of South Africa’s unemployed youth will rightly be at the centre of the discourse during the country’s Youth Month. It’s not only that we have one of the highest youth unemployment rates in the world, reported by StatsSA in Q1 of 2024 as 45.5% among people aged between, 15 and 34 years, but […]

Has radio found a new normal for the SA middle class?

Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. The country’s radio landscape is abundant with over 320 public, commercial and community radio stations ensuring universality and delivering a collective listenership that is estimated at 80% of the population. Low-tech and […]

Are Air Fryers a trend or a revolution?

In kitchens across South Africa, air fryers are rapidly taking on everyday cooking tasks, from quickly crisping up those weekday chicken nuggets to baking local favourites like melktert on a slow Sunday afternoon. If you haven’t jumped on the air fryer trend yourself, chances are your friends or family have, and by now, many of […]

How healthy are the taxpayers of South Africa?

In the wake of the COVID-19 pandemic, a global health crisis with deep local repercussions, South Africa’s consumer class are reporting encouraging signs of recovery – particularly when it comes to their personal health and wellbeing. According to the recently released BrandMapp 2023 survey, which canvassed over 33,000 South Africans in households earning R10,000 or […]

Training Booking Form

Thanks for your interest in our training offering. Please fill in the form below and we will send you the link for your preferred session.

Curious about what a BrandMapp report looks like?

Download our sample Spirits Report and discover how BrandMapp turns South Africa’s largest independent consumer study into actionable insights on consumer behaviour, spending and category trends.