The South African Pet Owners Report – SAMPLE

In this one-of-a-kind report, we offer unique insights into the lucrative middle-market and top-end pet owner segment that is worth between R5 and R7 billion every year.

According to BrandMapp, 45% of mid- to top-income consumers are pet owners, 81% of this group own dogs and 27% own cats. We also know that the more children they have, the more pets they own. In fact 43% of dogs live in homes with 3 children or more! The BrandMapp Pet Owners Report provides rich insight into who the pet owners are, what they look like demographically, how and where they spend their money, the brands they love, what social media they spend their time on and if you wanted to connect with them, what media are they consuming.