BrandMapp 2021 is here! Wanna gain an unfair advantage?

For the past eight years, the release of our unique annual BrandMapp survey has offered up data insights that brand owners and marketers can’t get anywhere else. This year, there’s naturally been a COVID-inspired edge to the anticipation of the latest consumer research as businesses grapple with understanding the pandemic impacts on consumers, and struggle to split hype from facts. 

On Monday, 21st June we are launching BrandMapp 2021. Unlike most other landscape studies, BrandMapp focusses exclusively on wealthy South African adults – the top 30% of the population by income. This group of 12 million people living in homes of more than R10K monthly household income are responsible for more than 80% of all consumer spend. So if your customers fall into this group of sophisticated consumers – then you really should sign up and get yourself an unfair advantage!

This year you can win a BrandMapp Brand Profile worth R62 000! Simply complete the entry form on The Brand Profile includes a bespoke results presentation by Brandon de Kock (BrandMapp’s director of storytelling) and a full pack of hundreds of useful insights about your customers.

The BrandMapp survey offers a strategic roadmap for your brand across 300 measures that will uncover in detail who your customers are, their hopes and dreams, their consumer behaviour from finances to food and fashion, their digital lifestyles and how to reach them.

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