SA brain drain 2.0 – watch this space!
Sir Isaac Newton probably never intended his third law to be applied to post-colonial African states. But it could certainly be argued that the arrival
Feb 7, 2016
Sir Isaac Newton probably never intended his third law to be applied to post-colonial African states. But it could certainly be argued that the arrival
When you talk about affluent South Africans, typically living in households earning R10K or more a month, BrandMapp shows that 72% of them subscribe to
If there was a competition for the single phrase that epitomises how the goods and services business has changed in recent times, ‘Putting the customer
The BrandMapp survey will, in future, be conducted every six months. Now well entrenched as the country’s most comprehensive view of wealthier South Africans, the
With 26% of economically active South Africans using customer loyalty programmes more than they were a year ago, our burgeoning loyalty and rewards appetite is
By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape
One of the new measures in BrandMapp 2016 is a view of how optimistic middle-class-and-up South Africans are feeling, both in terms of their personal
Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform. Article courtesy
This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second
As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers
