The Pizza Report 2015

In BrandMapp 2015, we captured 15 700 pizza fans! The Pizza report is a view of the entire data set through their eyes – who are they, what else do they love doing, what sort of lifestyles do they lead,…

The Flu Jab – yes or no?

We discovered that only 18% of middle-class-and-up South Africans actually get the flu jab – which still makes it at least a R120 million a year business. But does it actually work? To find out, WATCH this short vid.  …

My, what big data you have!

This article appeared on themediaonline.co.za on 29 Jan 2015 – click here for the original post – It’s already common parlance, but ask yourself: would you rather deal with guy who has a relatively small data set, but really knows…

It’s true: SA service really sucks!

DATE: 28 October 2014 The 2014 Retail Shopper Report by WhyFive revealed 10 ‘golden threads’ that retail industry stakeholders should print out and nail to the wall as they start to strategise winning formulas in an increasingly competitive marketplace. A…

Godless, rich, professional, environmentally conscious: a snapshot of South Africa’s atheists

On 5 July, the Daily Maverick ran this excellent piece written by Marianne Thamm about atheists in South Africa – based on insights extracted from our BrandMapp data set. The original post is here:   https://www.dailymaverick.co.za/article/2014-08-05-godless-rich-professional-environmentally-conscious-a-snapshot-of-south-africas-atheists/#.U-DhxYCSzO4   Are the country’s atheists any…

What women really want

Insights from the 2013 WhyFive Fashion Shopper’s report It was Heidi Klum who said, “In fashion, one day you’re in, the next you’re out” and never were truer words spoken. It applies to the entire rag trade, from models and…

SA Body Image Report 2013 – The Red Zone

Published on The Red Zone   The SA Body Image Report 2013 provides a golden opportunity for marketers to gauge how SA consumers feel about their bodies.   A few key insights   “I am very happy with my body and looks”.…