Sir Isaac Newton probably never intended his third law to be applied to post-colonial African states. But it could certainly be argued that the arrival of democracy at the tip of Africa in 1994 was met with an almost equal…
When you talk about affluent South Africans, typically living in households earning R10K or more a month, BrandMapp shows that 72% of them subscribe to DStv. That’s a pretty compelling argument for media spend aimed at a group who is…
If there was a competition for the single phrase that epitomises how the goods and services business has changed in recent times, ‘Putting the customer first’ would certainly be in with a shout! For marketers and retailers competing in today’s…
The BrandMapp survey will, in future, be conducted every six months. Now well entrenched as the country’s most comprehensive view of wealthier South Africans, the BrandMapp survey (Brand Media and Product Profiler) will now produce biannual datasets giving marketers a…
With 26% of economically active South Africans using customer loyalty programmes more than they were a year ago, our burgeoning loyalty and rewards appetite is clearly still on the rise. But are SA brands adequately differentiating their loyalty programmes to…
By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape surveys and market reports, explored online retail in South Africa. Brandon de Kock, director of…
One of the new measures in BrandMapp 2016 is a view of how optimistic middle-class-and-up South Africans are feeling, both in terms of their personal future and that of our country; and, although the survey is still in field, interim…
Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform. Article courtesy of BizCommunity South Africa BrandMapp is an annual dataset created by 24 500 respondents who…
This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second year, the survey design is complete, but there are still partnerships available for organisations involved…
As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers and identifying target markets. But one of the study’s great attributes is that, while the…
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