By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape surveys and market reports, explored online retail in South Africa. Brandon de Kock, director of…

One of the new measures in BrandMapp 2016 is a view of how optimistic middle-class-and-up South Africans are feeling, both in terms of their personal future and that of our country; and, although the survey is still in field, interim…

This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second year, the survey design is complete, but there are still partnerships available for organisations involved…

As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers and identifying target markets. But one of the study’s great attributes is that, while the…

We recently sent out the shortest survey EVER – just five pertinent questions relating to issues of today. And the results were interesting to say the least! So, in summary… 1. we were all quite positive about SA’s chances of…

This groundbreaking survey set out to answer a simple question: what do the golfers of South Africa actually want from the game they love? It’s all about their golfing habits, ambitions and needs – and a vital survey for anyone…