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WhyFive

Do you have fAIth in humanity?

Hardly a day goes by without the fear of AI taking over the planet making headlines, but even the most sceptical sceptics out there must

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June 1, 2023

Why does virtual turnover ≠ real profit?

Type ‘how do you make a success out of ecommerce?’ into ChatGPT and you’ll get something like it ‘requires a combination of strategic planning, effective

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June 1, 2023

SA TAX-PAYERS SPEAK TRUTH TO POWER

BrandMapp publishes SA BLACKOUT REPORT – March 2023 Load shedding, South Africa’s euphemism for rolling blackouts, has been a part of the country’s reality since

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March 17, 2023

Shopping malls are back with a bang!

While the pandemic years have accelerated online shopping and the current tough economic conditions have locked down consumer wallets, South African malls continue to thrive. 

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March 13, 2023

Food, fuel and power cuts keep SA middle class awake at night

While it’s been a year free from pandemic disruption, 2022 hasn’t really delivered any relief from worries and stresses, but is there any light at

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March 13, 2023

Side-hustlers and slashers on the rise in SA middle class

There is, of course, nothing new about making some extra money on the side.  Whether you’re saving for a dream holiday or just trying to

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March 13, 2023
Spotify: Joe vs the Musos

Joe vs the musos: who’s gonna win?

The global shift towards ‘on demand’ music and radio increases with every passing month and even here in SA, BrandMapp tells us that about 60%

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September 14, 2022

Over 1.2 million middle class South Africans want to study abroad, according to BrandMapp

With an ever-growing youth population, the demand for tertiary education in South Africa is exceptionally high, and always escalating. Our public institutions have been over-subscribed

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September 14, 2022

Surprise: SA has half a million new taxpayers and 60 000 new millionaires!

As the country strives to recover from severe pandemic restrictions and the shocking, politically-motivated riots, we’re faced with a litany of media headlines decrying the

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September 14, 2022

BrandMapp data shows COVID impact on the Nation’s quest for healthier lifestyles

Two years, so far, of a global pandemic that has predominately had the worst outcomes for people with vulnerable health and ‘co-morbidities’, has focused even

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September 14, 2022
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