BrandMapp 2020 Loyalty Insights come to life!
For the past 5 years, we have collaborated with the team at Truth, South Africa’s leading loyalty and CRM consultancy, on an annual ‘State of
Mar 23, 2020
For the past 5 years, we have collaborated with the team at Truth, South Africa’s leading loyalty and CRM consultancy, on an annual ‘State of
There really is some good news at last! In just five years, the previously disadvantaged upper class has grown rapidly enough to surpass the white upper
WhyFive is a company with deep roots in media and marketing, and it has always amazed us how many content-driven brands and publishers are forced
Sir Isaac Newton probably never intended his third law to be applied to post-colonial African states. But it could certainly be argued that the arrival
When you talk about affluent South Africans, typically living in households earning R10K or more a month, BrandMapp shows that 72% of them subscribe to
If there was a competition for the single phrase that epitomises how the goods and services business has changed in recent times, ‘Putting the customer
The BrandMapp survey will, in future, be conducted every six months. Now well entrenched as the country’s most comprehensive view of wealthier South Africans, the
With 26% of economically active South Africans using customer loyalty programmes more than they were a year ago, our burgeoning loyalty and rewards appetite is
By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape
One of the new measures in BrandMapp 2016 is a view of how optimistic middle-class-and-up South Africans are feeling, both in terms of their personal
