Yesterday’s news that Absa is pulling out of Premier League Soccer after 13 years is hardly surprising given our current situation: ‘Africanacity’, sadly, is no match for economic reality! But in terms of tugging at the heartstrings of consumers, let’s…
If you’re an FNB South Africa Ebucks member, Gloria Gaynor’s epic lyrics might be ringing in your ears! It’s the 5th most popular loyalty program for middle-class-and-up South African adults, with 33% of everyone surveyed in BrandMapp 2020 swiping the…
The prohibition in South Africa is officially over- let’s just hope it lasts long enough for all of us restock our essential elixirs. BrandMapp 2020 shows there are clear category favorites between the sexes; wine for the women and beer…
Pour yourself a cup of coffee and have a listen to Director of WhyFive Insights, Stuart Lowe, discussing everything you need to know about the BrandMapp dateset and why insight to the South African Top-End market are is valuable to…
At the moment is seems that the more things change, the more they…change! But what do we know about the way that our listening habits are changing – and are podcasts all they’re cracked up to be? As we enter…
As someone who’s job is to find stories in data, COVID-19 is starting to feel like War and Peace. Not a day goes past without a stat being flung about that has the potential to melt your brain and make…
By Chris Moerdyk on Media Online A few years ago I calculated that in South Africa, upwards of R5 billion is wasted every year on ill-conceived marketing strategies, nonsensical advertising campaigns that actually damaged rather than promoted brands, and irrational…
For the past 5 years, we have collaborated with the team at Truth, South Africa’s leading loyalty and CRM consultancy, on an annual ‘State of the Nation’ publication about loyalty programmes in South Africa. And we’re proud to announce the…
There really is some good news at last! In just five years, the previously disadvantaged upper class has grown rapidly enough to surpass the white upper class in South Africa by at least 10% and this figure continues to rise. This is…
WhyFive is a company with deep roots in media and marketing, and it has always amazed us how many content-driven brands and publishers are forced to fight for advertising revenues armed with the bluntest of swords: a very faint and…
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