As someone who’s job is to find stories in data, COVID-19 is starting to feel like War and Peace. Not a day goes past without a stat being flung about that has the potential to melt your brain and make…
By Chris Moerdyk on Media Online A few years ago I calculated that in South Africa, upwards of R5 billion is wasted every year on ill-conceived marketing strategies, nonsensical advertising campaigns that actually damaged rather than promoted brands, and irrational…
For the past 5 years, we have collaborated with the team at Truth, South Africa’s leading loyalty and CRM consultancy, on an annual ‘State of the Nation’ publication about loyalty programmes in South Africa. And we’re proud to announce the…
There really is some good news at last! In just five years, the previously disadvantaged upper class has grown rapidly enough to surpass the white upper class in South Africa by at least 10% and this figure continues to rise. This is…
WhyFive is a company with deep roots in media and marketing, and it has always amazed us how many content-driven brands and publishers are forced to fight for advertising revenues armed with the bluntest of swords: a very faint and…
Sir Isaac Newton probably never intended his third law to be applied to post-colonial African states. But it could certainly be argued that the arrival of democracy at the tip of Africa in 1994 was met with an almost equal…
When you talk about affluent South Africans, typically living in households earning R10K or more a month, BrandMapp shows that 72% of them subscribe to DStv. That’s a pretty compelling argument for media spend aimed at a group who is…
If there was a competition for the single phrase that epitomises how the goods and services business has changed in recent times, ‘Putting the customer first’ would certainly be in with a shout! For marketers and retailers competing in today’s…
The BrandMapp survey will, in future, be conducted every six months. Now well entrenched as the country’s most comprehensive view of wealthier South Africans, the BrandMapp survey (Brand Media and Product Profiler) will now produce biannual datasets giving marketers a…
With 26% of economically active South Africans using customer loyalty programmes more than they were a year ago, our burgeoning loyalty and rewards appetite is clearly still on the rise. But are SA brands adequately differentiating their loyalty programmes to…
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