In the news: Infotools backs BrandMapp

Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform. Article courtesy of BizCommunity South Africa BrandMapp is an annual dataset created by 24 500 respondents who…

SA Shopper Partnerships

This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second year, the survey design is complete, but there are still partnerships available for organisations involved…

What’s new and improved in BrandMapp 2016?

As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers and identifying target markets. But one of the study’s great attributes is that, while the…

e-commerce Insights

  More than half of the middle and upper classes are buying goods and services online. Who are these people? What are they buying; and what is the optimum e-commerce strategy for your brand? These were some of the key…

The SA Golf Survey 2015

This groundbreaking survey set out to answer a simple question: what do the golfers of South Africa actually want from the game they love? It’s all about their golfing habits, ambitions and needs – and a vital survey for anyone…

The Pizza Report 2015

In BrandMapp 2015, we captured 15 700 pizza fans! The Pizza report is a view of the entire data set through their eyes – who are they, what else do they love doing, what sort of lifestyles do they lead,…

The Flu Jab – yes or no?

We discovered that only 18% of middle-class-and-up South Africans actually get the flu jab – which still makes it at least a R120 million a year business. But does it actually work? To find out, WATCH this short vid.  …

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