BrandMapp is a unique, independent, landscape study of economically active South African adults with access to the internet.
Built on ten years of annual online surveys the 2023 data offers our largest sample.
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Built on eleven years of online surveys BrandMapp is a unique, independent, landscape study of middle class and Top End South African adults. BrandMapp is the definitive study of the top 30% of South Africans by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country.
BrandMapp is created by marketers for marketers and offers brand teams and agencies the ability to segment, profile and fully understand their customers within this crucial group with useful insights based on robust samples across all major segments and categories.
BrandMapp 2023 boasts a sample of 35 504 respondents, our largest sample to- date. The data is weighted to represent the updated StatsSA view of this segment of the South African population and boast 241 question fields, 1 300 brand filters including 570 retail brands, 200 food and beverage brands, 120 financial service brands, 70 automotive & travel brands. The data includes a comprehensive media section with 350 media brands including 112 radio stations, 99 print news titles, 95 print titles, 59 TV measures, 22 streaming services, 18 OOH formats, 17 messaging services and 8 social media platforms. The 2023 data includes an expanded list of 167 Shopping malls used.
Imagine a trusted resource that offers you a complete view of your customers and your competitor’s customers – Who they are and what they earn and own. What they think and what they are interested in. Their full financial services behaviours, their eating, drinking and shopping habits and their brand preferences across all retail categories – and how to reach these consumers through all media channels. Welcome to BrandMapp – the most comprehensive study of South Africa’s middle class and Top End consumers.