The secret to luring SA shoppers online

By Adlips Jessica Hubbard, Deputy Editor, 25 November 15 See the video here Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape surveys and market reports, explored online retail in South Africa. Brandon de Kock, director of…

Who is optimistic in SA?

One of the new measures in BrandMapp 2016 is a view of how optimistic middle-class-and-up South Africans are feeling, both in terms of their personal future and that of our country; and, although the survey is still in field, interim…

In the news: Infotools backs BrandMapp

Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform. Article courtesy of BizCommunity South Africa BrandMapp is an annual dataset created by 24 500 respondents who…

SA Shopper Partnerships

This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second year, the survey design is complete, but there are still partnerships available for organisations involved…

What’s new and improved in BrandMapp 2016?

As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers and identifying target markets. But one of the study’s great attributes is that, while the…