It’s true: SA service really sucks!

DATE: 28 October 2014 The 2014 Retail Shopper Report by WhyFive revealed 10 ‘golden threads’ that retail industry stakeholders should print out and nail to the wall as they start to strategise winning formulas in an increasingly competitive marketplace. A…

Godless, rich, professional, environmentally conscious: a snapshot of South Africa’s atheists

On 5 July, the Daily Maverick ran this excellent piece written by Marianne Thamm about atheists in South Africa – based on insights extracted from our BrandMapp data set. The original post is here:   https://www.dailymaverick.co.za/article/2014-08-05-godless-rich-professional-environmentally-conscious-a-snapshot-of-south-africas-atheists/#.U-DhxYCSzO4   Are the country’s atheists any…

What women really want

Insights from the 2013 WhyFive Fashion Shopper’s report It was Heidi Klum who said, “In fashion, one day you’re in, the next you’re out” and never were truer words spoken. It applies to the entire rag trade, from models and…